BIBA Fever

15 Feb


House of Fraser’s popular Biba range is doing better than ever before! Experts are attributing this to a successful relaunch last year.

The range, which is currently on sale both online and in 34 House of Fraser stores, accounts for an impressive 17 per cent of sales.

Their S/S collection has  a seventies vibe (oh, shocker), and both a home and bridal collection is being added to the Biba catalogue.

Director of women’s wear and accessories, Stephanie Chen said; “the new Biba has been the most successful launch in House of Fraser’s history…. It’s done way, way better than we’d expected.”




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